The Age of Influence: The road to success Part 2

If you read our last post, The Perks of Being an Influencer: Why you should take the leap,  chances are you’re thinking about starting your journey as an influencer. The next step is figuring out how to do that. We’re here to help.

1. Find your niche

Your first move should be figuring out a specific area which you are passionate about and where you want to be known. You should focus your content on a particular niche within the industry where you can stand out by expressing your unique style. To understand this, you should first decide who you want to appeal to. Is your ideal follower a tech-nerd, working mum or fashionista…? This will enable you to identify the wants, needs, challenges and goals that your content should address. Providing solutions and benefits will help you establish yourself in your corner of influence and grow as an influencer.

2. Pick your platform

If you want to establish your personal brand and grow your following, you need to make sure that you choose the right social media channel. The first question you need to ask yourself is what kind of content are you most comfortable creating? Is it visual content like photography and videos, or more text-based stuff like short stories and articles. A diverse range of formats are available on platforms like Facebook and LinkedIn, while YouTube and Instagram focus on a specific kind. Another thing to consider is the target audience we talked about earlier – where do your viewers spend most of their time? You should also think about which platforms the big influencers in your field are using. It’s a good indication of what works, as well as allowing for the chance to connect and collaborate with them.

Whichever social media channel you choose, sticking with two or three is your best bet. You don’t want to spread yourself too thin.

3. Strategize

Format

The kind of content you share will dictate your success as an influencer. You should decide on a format that enables you to deliver valuable content while simultaneously expressing your personality. You don’t want to come across as someone who talks about themselves all day, every day. The key to this is mixing things up. You can try balancing: creating unique and original content, curating relevant content created by others in your field, and peppering in some fun content that lets your audience get to know you.

Distribution

It’s important to carefully plan when you will be publishing your content. Find out which is the best day and time to post on each of your chosen channels and base your content strategy on that. You should also focus on a specific theme for each social media platform. You’ll be able to show a diverse range of content while maintaining a cohesive profile on each. If you’re posting the same piece of content on different platforms, make sure you customize the message you include with it. This will give your posts a more personal feel.

4. Engage your followers

Engaging with your followers will make them feel valued and help you develop a relationship with them. Simply respond to their questions and comments on your posts. This will build loyalty and make them advocates for your personal brand, even helping you to grow your following. Remember, not all comments will be positive and as a career influencer, you’ll need to be calm and professional.

5. Analyze and evaluate

As with any type of marketing, analysis is crucial. Most social media platforms have in-built insights and analytics like demographics, reach and engagement rate, which will help you monitor your progress. It will also help you understand the types of content that work for your audience, so you can create more of these. Analytics are also important if you are looking to partner with brands, because having these statistics ready will be a great selling point for your personal brand. If you want more detailed analytics, it might be worth signing up for a more sophisticated software. (Hint: Tandem can help here.)

Bonus:

1. Keep up to date

Social media platforms are constantly changing their algorithms and T&C’s. Make sure you keep yourself updated with these changes to avoid legal trouble. As for new features, keeping up with these will make your feed instantly more attractive and engaging. Think Twitter Polls and Instagram Stories.

2. Consistency is key

Quality content is important, but so is consistency. Your audience needs to constantly be provided with great content or they’ll stop paying attention. Scheduling your posts is a good way to make sure that you stay consistent with your posts.

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