The Age of Influence: The Tandem Tribe Part 3

Over the last three years, influencer marketing has been rated as the...

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The Age of Influence: The road to success Part 2

If you read our last post, The Perks of Being an Influencer:...

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Influencer Marketing – finding the perfect match

Influencer marketing is a relatively new channel in Kenya, so it’s a...

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The Age of Influence

The Perks of Being an Influencer: Why you should take the leap...

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The Second Big Myth of Digital Marketing

MYTH 2: Digital = Social Media Channel The large audiences present on...

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The Third Big Myth of Digital Marketing

There can be confusion about the difference between digital marketing and online marketing – they are often used interchangeably. While online marketing is channels such as websites and social media, digital marketing includes all devices and platforms.

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Influencer marketing, Why Brands Should Care?

If you work in the digital space, you’ll have heard people throwing around the word “influencer”. You would probably know what that means but how is it relevant to you or your brand? We’re going to break it down for you into a few simple questions.

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The First Big Myth of Digital Marketing

#digitalmarketing, #digitalmyths

The past decade has seen us reap the benefits of low cost data, smartphones, fiber optic backbones and one of the worlds most advanced mobile economies.

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The State of Digital

#stateofdigital

A needle in a haystack was the original saying. The concept of the difficulty of finding something has been described in that sense for decades.

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The State of Influencer Marketing

#influencers #influencermarketing

Influencers. The word is bandied around rather handily in the marketing universe. The Kenyan space hasn’t been left behind.

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